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Business-to-Business A person buying a product for themselves verses buying for their company is a very different emotional experience. You must remember, when developing your marketing activities, that B2B depends on relationship building marketing efforts. Using consumer-focused strategies to market your B2B business will, at best, just cost you money. And, in some cases, it may cost you customers.
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FYI Good Design Is Good Business In the 1950s Thomas Watson of IBM famously said, "Good "...read more What Is A Brand? Brand has been called the most powerful idea in the commercial world."...read more Fire, aim, ready? Marketing strategy provides a roadmap to creating and delivering true value...read more |
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