Consumers see branding as an important value added aspect of products or services, and as an indicator of quality or character.

Branded products or services also command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.

  • Law Coffee Logo
  • Katcher Associates logo
  • Bagelsmith Logo
  • Verducci's logo
  • Ironbound Cold Brew Iced Coffee

Explore these projects:

Law Coffee · Katcher Associates · Bagelsmith · Verducci’s · Ironbound Cold Brew