Point of Sale – the attention grabber

Posted by on Sep 6, 2016 in All Blog Posts | No Comments

DYNAMIC GRAPHIC DESIGN and HIGH QUALITY PRINTED P.O.S.   Retailers increase business with P.O.S. Also known as Point of Purchase (P.O.P.), P.O.S. advertising is persuasive. Serving as the last three feet of the marketing plan, P.O.S. advertising is the only mass medium executed at the critical point of confluence for the three elements needed for […]

Your Brain on Beer vs. Coffee

Posted by on Nov 1, 2013 in All Blog Posts | No Comments

We’ve been helping coffee companies market their products for years, so when we saw this article on Design Taxi’s website, we couldn’t help wanting to share it. Now we’ve got to pick up some beer business. Infographic: Your Brain On Beer VS Coffee American-based Japanese coffee lover Ryoko Itawa of ‘I Love Coffee’ came across the article ‘Coffee VS […]

CMYK Lightbulb That Casts Colored Shadows

Posted by on Apr 29, 2013 in All Blog Posts | No Comments

Netherlands-based English designer Dennis Parren created a light bulb that casts colored shadows. To create the white light source of the ‘CMYK Bulb’, Parren combined red-, green- and blue-colored LEDs into one. As opposed to the usual black, the bulb casts mesmerizing shadows in cyan, magenta and yellow colors. A lamp shade to accompany the bulb was also created, which […]

Newsweek’s Last Print Cover

Posted by on Dec 26, 2012 in All Blog Posts | No Comments

A Poetic Goodbye: Newsweek’s Last Print Cover Features A Hashtag After announcing that it would be going all digital in October, Newsweek has tweeted an early version of what will be the last print cover – and it features a hashtag.

Why Great Ideas Get Rejected

Posted by on Aug 7, 2012 in All Blog Posts | No Comments

Have you ever debuted an exciting new idea to the world only to receive a lukewarm or even highly critical response? Well, get used to it. Mounting evidence shows that we all possess an inherent bias against creativity. The good news is there’s something we can do about it. “For a work to be truly […]

The Art of Logo Design

Posted by on Jul 17, 2012 in All Blog Posts | No Comments

“Logo”, “Brand”, “Icon”. What’s it all about you ask? Here’s a 6 1/2 minute video that attempts to put it all in perspective.