Great package design can have a hugely successful impact on sales. When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.
Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.
The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.